全文总字数:4354字
1. 毕业设计(论文)主要内容:
旅游游记的结构(即游记的目录)可以分为两种:①以时间为线索的结构(如Day1;Day2...);②以事件为线索的结构(以旅行中的突出事件为游记的主体结构)。
提出以下假设:H1: 相比以时间线索为结构的游记,以事件线索为结构的游记让消费者表现出对旅游目的地的更高的正面态度。
H2:相对于以时间线索为结构的游记而言,以事件线索为结构的游记展示了更独特的旅游地体验以及更丰富的情感体验,从而增强了消费者对旅游目的地的正面态度。
2. 毕业设计(论文)主要任务及要求
(1)查阅不少于15篇的相关文献,其中英文资料不少于3篇,近3年以来的期刊不少于10篇,按进度完成开题报告,论文提纲和答辩提纲。
(2)论文字数在12000字以上,严格按论文写作进度计划与毕业论文写作规范,独立完成学位论文写作。
(3)资料翔实、数据可靠、理论联系实际,观点明确,论证合乎逻辑。
3. 毕业设计(论文)完成任务的计划与安排
1)2019年12月18日前:师生进一步明确论文选题,完成任务书工作。
2)2019年1月10日前:学生提交开题报告初稿给指导老师。
3)2020年1月10日~:学生根据导师意见修改开题报告。
4. 主要参考文献
[1] Martensen Anne,Gronholdt Lars. The effect of word-of-mouth on consumer emotions and choice: findings from a service industry[J]. INTERNATIONAL JOURNAL OF QUALITY AND SERVICE SCIENCES.2016,8(3):298-314[2]Thomas W G, Talai O, Andrew J C.eWOM:the impact of customer-to-customer online know-howexchange on customer value and loyalty[J].Journal of Business Research,2006,59(4):449-456[3] Tao Y G,Zhang F,Shi C Y,Chen, Y. Social Media Data-Based Sentiment Analysis of Tourists' Air Quality Perceptions[J].Sustainability,2019,11[4]Jianwei Qian,Rob Law,Jiewen Wei.Knowledge mapping in travel website studies: a scientometric review[J].Scandinavian Journal of Hospitality and Tourism,2018,19:192-209[5] Jia S S. Measuring tourists' meal experience by mining online user generated content about restaurants[J]. Scandinavian Journal of Hospitality and Tourism,2019, 1651671[6] Li L ,Lee K Y ,Yang S B. Exploring the effect of heuristic factors on the popularity of user-curated 'Best places to visit' recommendations in an online travel community[J]. Information Processing Management.2019,56: 1391-140[7] Hao X F,Xu S J,Zhang X M. Barrage participation and feedback in travel reality shows: The effects of media on destination image among Generation[J]. Journal of Destination Marketing Management,2019,12:27-36[8] Agueda M,Rita P,Guerreiro P. Sentiment Analysis in Online Reviews Classification using Text Mining Techniques[J]. 2019 14th Iberian Conference on Information Systems and Technologies (Cisti)[9] Wen-Hai C,Yuan C Y,Liu M T,Fang J F.The effects of outward and inward negative emotions on consumers' desire for revenge and negative word of mouth[J]. Online Information Review.2019,43(5): 818-841[10] Al-Htibat Ameen,Garanti Zanete.Impact of interactive eReferral on tourists behavioral intentions[J]. MARKETING INTELLIGENCE PLANNING.2019,37(5)527-541[11] Liu Hongbo,Wu Laurie,Li Xiang.Social Media Envy: How Experience Sharing on Social Networking Sites Drives Millennials' Aspirational Tourism Consumption[J]. JOURNAL OF TRAVEL RESEARCH.2019,58(3):398-410[12] Yan Qiang,Zhou Simin,Wu Sipeng. The influences of tourists' emotions on the selection of electronic word of mouth platforms[J]. TOURISM MANAGEMENT.2018, 66:348-363 [13] Martins Marcio Ribeiro,Rachao Susana,da Costa Rui Augusto. Electronic word of mouth: Does it really matter to backpackers? Booking website reviews as an indicator for hostels' quality services[J]. JOURNAL OF QUALITY ASSURANCE IN HOSPITALITY TOURISM.2018,19(4):415-441[14] Jalilvand Mohammad Reza. Word-of-mouth vs. mass media: their contributions to destination image formation[J]. ANATOLIA-INTERNATIONAL JOURNAL OF TOURISM AND HOSPITALITY RESEARCH.2017,28(2):151-162[15] Abubakar Abubakar Mohammed,Ilkan Mustafa. Impact of online WOM on destination trust and intention to travel: A medical tourism perspective[J].JOURNAL OF DESTINATION MARKETING MANAGEMENT.2016,5(3)192-201[16] Martensen Anne,Gronholdt Lars. The effect of word-of-mouth on consumer emotions and choice: findings from a service industry[J]. INTERNATIONAL JOURNAL OF QUALITY AND SERVICE SCIENCES.2016,8(3):298-314
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